House of Blocks is a fashion label with a philosophy of “less is more” in all aspects of the brand. Favouring minimalism and classic silhouettes, they come up with new collections only once every two years. The idea behind it is to create items that will last you longer due to their high quality and timeless designs. Minimalistic approach was translated into visual identity by combining strong layout with typography. Color palette is heavy on shades of white and black as the base with colorful accents of red, magenta and blue. Printed material is made from recycled paper, which compliments the principles of the brand and visually accentuates its' character.