No Mego Zone !
137 000 cigarette butts are thrown to the ground every seconds.
There are 70 billions butts produced within a year, and at least half of them ends on the ground, or worse : in the oceans.
Butts are the top 1 waste found on the beachs by the Surfrider Foudation association in Europe.
No Mego Zone ! presents it’s solutions to recycle this tiny waste.
Personas of the brand potential users
No Mego Zone ! places ash-bins everywhere in the city to collect butts and recycle them to create urban furniture.
To do that the brand needs to make people aware of its action.