According to Abdul Fares, the world of digitalization is giving more power to customers
to write their opinions in the form of online reviews about services or products and
these opinions can either make or mar businesses. That is customer reviews: a
digitalized word of mouth, simple, inexpensive and powerful. 

Read on as Abdul Fares, a leading E-commerce CEO unfolds strategies of making the
most of online reviews and how you can manage them.