BEND REALITY
by DRASIK STUDIO®
Bend Reality is our passion project born with the aim of doing something for us, without boundaries, to express our mindset: in a constantly changing world, transformation is the only way to self-improvement. And this transformation never stops, that’s why ‘Bend Reality’ is endless. Because when you achieve a goal, you are already fighting for the next one.
Our first artwork for Bend Reality is a short about resilience. The main character, inspired by the bear on our logotype, keeps going, falls and gets up, and never gives up until he reaches his goal, a diamond. He goes from darker to brighter scenarios of different illustration styles to portray the ever-changing world we live in and how we evolve with it.
STYLEFRAMES
IDEA
We wanted to tell a story that truly represents each and every one of us and the essence of the studio. So when we started thinking about the concept, we asked the whole team to answer the question "what you like the most about working at Drasik Studio?". And from all their answers we found our inspiration.
FIRST DRAFTS
As soon as we got down to work, we realized that when you aim to do something that defines you, you become much more demanding than ever. That’s why we came up with a character that merged the brand and team. The bear and the human side.
CHARACTER DESIGN
We wanted him to reflect our attitude and signature look, street and underground, with some details that give him a bold personality. So he can act and feel the way we do, even though he’s wearing a mask. For us, the mask means that we all show to the world just a tiny part of what we are.
ART DIRECTION
Using 2D and frame-by-frame animation, our main character goes from darker to brighter scenarios created by four different artists until he reaches his goal, a diamond.
ANIMATION PROCESS
At the end of the day, the road we have traveled until we get here ended up being just like the story we wanted to tell: just keep going, just keep learning, fall and get up, work your way, get what you were chasing and start over again.
THANKS FOR WATCHING!
