Overview
업계 1위 병원 이미지에 걸맞는 완성도 높은 이미지를 제품에 녹여내는 것이 가장 중요했다.
단순한 고급스러움 보다는 섬세한 표현과 완성도 높은 디테일로, 사용하는 사람에게 시각적+경험적 완성도를 느끼게 하는 것이 목표였다.
Mojerim Doctor is a hair product brand that contains 20 years of know-how from Mojerim, a hair loss/hair clinic.
The most important thing was to melt a high-quality image that matched the image of the industry's No. 1 hospital into the product.
Rather than simple luxury, the goal was to make the user feel visual+experience completeness, with delicate expression and high level of detail.
Pattern Design
모제림 측은 프로젝트 초기에 복잡한 도시, 울창한 숲, 섬세한 디테일을 가진 고딕건축의 이미지를 제안했다. 우리는 패턴을 개발하여 전체적인 일관성을 높이며 드러나지 않는 곳에 사용하여 비주얼적인 임팩트를 주고자 하였다.
At the beginning of the project, Mojelim proposed an image of a complex city, a dense forest, Gothic architecture with fine detail.
We judged that the luxury we did not express was appropriate and we wanted to develop patterns that symbolized each product to maintain visual impact and overall consistency with minimal detail and place them unnoticed everywhere.
Package System
Shampoo Box Structure
모제림측에서 배송중에도 최대한 펌프가 파손되지 않도록 "특별하면서 안전한 패키지"를 개발해달라는 요구사항이 있었다.
개발시 단가절감, 부자재 사용 최소화 등 몇가지 제약조건이 있었다.
이에 우리는 박스 자체의 종이만 사용하여 펌프를 보호할 수 있는 지기구조 자체를 개발하였다.
박스의 날개를 활용하여 펌프를 3중으로 감싸는 구조의 "뜯는형태"이다. 여러번 테스트 끝에 제품을 생산할 수 있었다.
There was a request from Mozelim to develop a "special and safe package" so that the pump could not be damaged during delivery.
There were several constraints in the development, such as unit price reduction and minimization of the use of the rich
Thus, we developed the box structure itself that can protect the pump using only the paper from the box itself.
You can use the wings of the box to wrap the pump in triple layers and open it by ripping off the outside like a cookie.
After many tests, we were able to produce the product.
There were several constraints in the development, such as unit price reduction and minimization of the use of the rich
Thus, we developed the box structure itself that can protect the pump using only the paper from the box itself.
You can use the wings of the box to wrap the pump in triple layers and open it by ripping off the outside like a cookie.
After many tests, we were able to produce the product.
Gift Box
모제림측은 샴푸박스의 "뜯어내는" 디테일을 기프트 박스에도 적용시켜 달라고 요청하였다.
우리는 소비자들이 뜯어내는 행동을 취함으로써 가장 기억에 남는, 효과적 구조가 무엇일지 고민했다.
단 한번 "뜯는" 행동을 통해 모든 패키지가 동시에 열리는 경험을 전달한다. 선물 보따리를 풀듯, 모든 패키지가 활짝 펼쳐지는 구조이다.
원단의 두께, 강도등을 미리 체크하여 사용성, 내구성에도 문제가 없도록 하였다.
Mojelim asked for the "ripping off" details to be applied to the gift box as well.
We pondered what would be the most memorable, effective structure for consumer by taking ripping action.
We pondered what would be the most memorable, effective structure for consumer by taking ripping action.
Gift box Deliver the experience of all packages being opened simultaneously through a single "ripping off" action.
It's a structure where all the packages are spread out like a bag off gifts.
The thickness and strength of the material were checked in advance to ensure usability and durability.