Odair Jaroczinski's profile

WARGO GERMAN PILS BEER

Wargo is a craft brewery located in southern Brazil. After two unsuccessful packaging designs, Gank was asked to develop a new identity for the brand and the packaging. Wargo represents the legend of a wolf who lived with soldiers at a military training camp in Saxony, which produced craft beers at will. Based on this briefing, we seek, through illustrations, to represent the figure of the wolf in a way that seems friendly without losing its imposing appearance.

The packaging of Wargo beer stands out for being out of the standard generally used by factories. In a more conceptual than commercial way, the label is expressed in few colors, focusing on the brand and the illustration of a wolf.
WARGO GERMAN PILS BEER
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WARGO GERMAN PILS BEER

Published: