Click 3x is one of the main sponsors for the 2013 Promax/BDA Conference in LA. I had the pleasure to come up with concepts for Click 3x logo animation that plays while starting Promax/BDA 2013 phone and tablet app.
The task was to have Click 3X's campaing theme about vision and execution and to keep the essence of their brand highlighted.
Concept, Art Direction and Design:
Alysson Castro
Animation:
Kun-I-Cheng
CONCEPT 1:
The idea behind was to introduce the logo by starting from a click of the button. The message is represented by the movement and combination of the concentric circles. Vision is represented by scalling and Execution by rotation.
CONCEPT 2
This is a more light hearted approach. The message is shown by fun animated iconography. Sliding panels help to introduce the message and to keep it entertaining.
