THT/TNT Network Russia — Rebrand
Full rebrand of TNT (THT) network.
TNT (THT in Cyrillic) is the first network on its target (14–44) offering content for a young audience across Russia. TNT network has the biggest rooster of A-listed talent in the nation’s TV industry and it offers a wide range of comedy originals.
I was asked to refresh the TNT network identity, across all media – broadcast, digital, print. The objective was to make the brand more appealing to the young audience, celebrating its wide list of talent while maintaining a luxurious look and feel.
TNT (THT in Cyrillic) is the first network on its target (14–44) offering content for a young audience across Russia. TNT network has the biggest rooster of A-listed talent in the nation’s TV industry and it offers a wide range of comedy originals.
I was asked to refresh the TNT network identity, across all media – broadcast, digital, print. The objective was to make the brand more appealing to the young audience, celebrating its wide list of talent while maintaining a luxurious look and feel.
Quickly this refresh turned into a rebrand that would set the network’s visual ident standards in the coming years.
Role: Concept, Brand Design, Logo Design, Art Direction, Style Frames, Animation Direction, Brand Style Guide.
Client: TNT (THT) Network, Russia
Pitch: 2018
Role: Concept, Brand Design, Logo Design, Art Direction, Style Frames, Animation Direction, Brand Style Guide.
Client: TNT (THT) Network, Russia
Pitch: 2018
