Pineapple Collaborative is on a mission to connect & celebrate women who love food! They believe that sharing knowledge, supporting each other and coming together for a meal — is the best way to create community. This sentiment lies at the heart of Pineapple Collaboratives business and their new line of pantry staples featuring women made olive oil & apple cider vinegar.
This project started with a deep-dive into Pineapple’s primarily online brand. They fostered a following by building a society around small, local dinners. It’s since grown into bi-monthly panels & events around the country. We wanted to create products that ultimately spoke to their audience, while also engaging others interested in their philosophy. For this project, we knew the vessels would play a critical role. We explored several silhouette pairs that were both sustainable & recyclable. For the olive oil we wanted to tap into the nostalgic feeling associated with the classic olive oil tin — so we worked with a traditional tin maker. For the ACV we sourced a beautiful apothecary glass bottle with a natural feeling wood/cork top, whose proportions would inherently compliment the tin.
We established a visual link across both products. The role of product naming, messaging and how these were expressed through typography meant we could establish a family look & feel. We introduced new & distinctive typefaces to help achieve this goal. By creating messaging elements such as ‘FOR THE LOVE OF FOOD’ and ‘MADE BY WOMEN’, Pineapple Collaborative could further utilize these online and for their newsletters, events as iconic brand elements.
The Olive Oil is produced in 3 contemporary colors so you can choose which one best compliments your kitchen. When positioned alongside the ACV... the result is a vibrant product family. This ultimately extends from a brand philosophy that says 'what we cook and eat reflects our unique styles, identities, and values'.