Modessa
Naming, branding e identidad.
With more than 30 years of experience, Modessa was born as a family business thanks to the excellent relationship between father and son, who jointly share their passion for architecture and design.
The name 'Modessa' comes from the combination of two keywords: 'Morales' (Their last name) and 'Desarrollos' (development in Spanish), a union that represents both their aspirations and goals. By making the emblem an abstraction of the company's name and by using a selection of more earthy colors for the identity, we could achieve a different aesthetic, a stylized image inspired by all the materials and textures found in nature.
