Sent to recruits that possess an offer.
Posted by recruit when he verbally commits.
Secondary content posted after initial video.
The use of our stark orange color and bold fonts was to stop thumbs in a rather messy and cliche world of small-school recruiting.
On signing day, feeds are littered with busy graphics and embedded Hudl films. Our goal was to convey personality, and let the athletes themselves drive interactions with their on-camera attitude and favorite pieces of music. We also added a second form of content with coaches quotes that give further insight into our new Bobcats.
In 48 hours, the reach and engagement numbers were historic for Wesleyan Football:
Impressions: 180K
Profile Clicks: 12K
275% higher reach than 2019 Signing Day
185% more engagement than 2019 Signing Day
54% more engagement in 48 hours than the past calendar year
Most importantly, we included the athletes in sharing our content. Across our official accounts, and the accounts of our signees, we generated 50K engagements with Wesleyan Football.
