Writing goes a long way
Every year, Amnesty International’s letter-writing marathon helps defend victims of human rights abuses. The letters put pressure on governments. This campaign illustrates that a simple pencil can open the door to change.
AWARDS
MARKETING AWARDS 2020 - SILVER - Press Campaign
MARKETING AWARDS 2020 - SILVER - Press Campaign
MARKETING AWARDS 2020 - BRONZE - Out-of-Home Campaign
MARKETING AWARDS 2020 - BRONZE - Press Single
MARKETING AWARDS 2020 - Merit - Out-of-Home Single
IDÉA 2020 - ARGENT - Affichage - OBNL / Cause humanitaire
IDÉA 2020 - ARGENT - Imprimé - OBNL / Cause humanitaire
IDÉA 2020 - BRONZE - Design - OBNL / Cause humanitaire
CREDITS
Agency
Agency
Cossette
Creative Directors
Barbara Jacques, Geneviève Duquette
Art Directors
Alex Jutras, Dorian Coureau
Alex Jutras, Dorian Coureau
Copywriters
François-Julien Rainville, Thibaut Delelis
François-Julien Rainville, Thibaut Delelis
Illustrator
Sébastien Thibault