Citypark Shopping Mall is a main shopping centre in Ljubljana, the capital of Slovenia. Until recently, this vast complex didn’t have professional signage solution. Our client on this project was Mayer McCann.
The visitors (especially first-timers) had problems navigating through the number of shops, restaurants and supermarkets. Our client needed a visual identity redesign, including new way of finding as a part of this effort. The main challenge was to create user-friendly interface, which would make the Citypark-brand more compelling, funny and recognizable.
Due to the usage, this complex is divided into a parking-house and shopping area - both with specific requirements. We wanted to establish a visual “connection” between these two spaces, which is based on the creative usage of interior-spaces, modularity and dynamic interpretation of existing corporate colors.