Brief:
Choose a brand and gender to focus on. Pick the brand you relate to the most: A&F, Hollister, or Gilly Hicks.
Create presentation board(s) that will be the inspiration for your project.
Using your inspiration boards, create a set of graphics for your brand. It’s important to use the brands’ “Buckets” which are a vital part of our business:
BUCKETS:
LOGO: Use the “ABERCROMBIE”, “HOLLISTER” etc. logos. The graphics are clean, simple and often inspired by authentic vintage layouts.
ICON: The Abercrombie moose, Hollister seagull, Gilly Hicks koala should be used here using either solid vector art or an artistic illustration. Other graphic elements, including the logo, may also be incorporated.
HERITAGE: This bucket is grounded in imagery that relates to each brands’ unique heritage. Placement, scale, branding and technique must all be carefully considered.
DESIGN:
· Four – t-shirt graphics (2 Logo, 1 Icon, 1 Heritage)
· Two – sweats graphics (sweatshirts, sweatpants, hoodies etc)
