Client: Switch + PCS, Power Circle Summit is organized by the Swedish Exhibition & Congress Centre in Gothenburg.
Switch - Energy of ideas for a circular future. Is the arena and event where ambitious visionaries and entrepreneurs in energy meet to create new opportunities for a circular future. At Switch, every participant is a co-creator of the whole experience - through discussions, presentations and interactive, creative workshops.
PCS, Power Circle Summit - To accelerate our transition to circular energy. Is a conference for decision makers, innovators, entrepreneurs and strategists who form a knowledge circle of shared insights - through seminars, discussions and interactive workshops. Power Circle Summit aims to be the leading think tank of its kind in Scandinavia.
Project: To transform and refine the existing El-Fack trade show with new segments and products into something new, interesting and also very important. We did Brand Development, with Visual identity - logo, colors, imagery, fonts and graphics. Brand and Communication platform, Positioning and Concept Development including names generating. Communication and Design framework for the inhouse department.
Impact: Both Switch + PCS are separate in their expression to cater for different attitudes and experiences. Both have been given very stylish identities with high recognition to ignite curiosity, and together with intense imagery and graphics creates interest and attraction. Concepts to take position in the evolving convention market.
