OMNI CREATIVE's profileChris Savides's profileCarla Bekker's profile+1

MUSCLE ARMOUR

Multiple Owners
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MUSCLE ARMOUR
When NPL launched their new all-in-one recovery, strength and performance product we knew we had to pull out all the stops for the launch video. The concept focuses on split screen dynamics, with the idea that when you take Muscle Armour you become unbreakable. We juxtaposed everyday gym scenarios with heavy duty industrial or animalistic comparisons. The result was a powerful launch promo that showed the raw power and strength achievable when taking NPL Muscle Armour.

Style frames for a fitness sports shoot
Style frames for a fitness sports shoot
Style frames for a fitness sports shoot
Split screen of sparks from a grinder and a female athlete running.
Split screen of a female athlete jumping on a box and a rocket launch
Split screen of waves crashing and a female athlete doing battle ropes
Male athlete on a bicycle in the gym split screen with a motorbike wheel spin
Male and female athlete high-five in the gym
Pack shot of Muscle armour gym supplement
Pack shot of Muscle armour gym supplement
Art Director & Design: Chris Savides
Edit: Carla Bekker
Animation: JAmes Russell
Sound Mix: Sudhir Misra
MUSCLE ARMOUR
Published:
OMNI CREATIVE's profileChris Savides's profileCarla Bekker's profile+1
Multiple Owners

Owners

OMNI CREATIVE's profile
South Africa
Chris Savides's profile
Johannesburg, South Africa
Carla Bekker's profile
Johannesburg, South Africa

MUSCLE ARMOUR

When NPL launched their new all-in-one recovery, strength and performance product we knew we had to pull out all the stops for the launch video. Read More

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