​​​​​​​ANYOUNG INSADONG

Insadong is a very unique place where one can experience the traditional atmosphere in Seoul.
<Anyounginsadong> is a complex cultural space located in Insadong, Korea. It is a place where
the past and present coexist, where one can relax and enjoy various foods and leisure activities.








BRAND IDENTITY MOTIF

The logo of <Anyounginsadong> is a Korean typography logo with its motif based on the Louver form of the building. The special relaxation and rest of <Anyounginsadong> is depicted through the empty space in the Korean character
‘ㅇ’ among the many lines of the Louver form.







BRAND LOGO







LOGO TYPE VARIATION







BRAND EXPERIENCE DESIGN ELEMENTS

The motif was extracted and expanded from the circle in the Korean character.
The past and present is depicted with the empty and filled circles, and are utilized as various graphic sources.




BRAND COLOR SPECTRUM







BRAND CHARACTER

The mascot of <Anyounginsadong> is the Korean scholar, the Seonbi, with a Gat, a traditionally worn hat. The Seonbi has a power to cross space-time. He crosses the old Insadong and the present, coming and going through the past and present, telling stories of the traditional leisure activities and foods, and other tales. The mascot portrays a friendly image encompassing generations as a guide in the space for various foods and activities of <Anyounginsadong>














 

















Project Directing : Sungmin Kim / Hyungsuk Chung
Brand Identity and Character : Jungyun Lee
Brand Film : Sugyeong Kim
Brand Motion Graphic : Sugyeong Kim / Jungyun Lee
Brand Application : Jungyun Lee / Sugyeong Kim / Minjeong Kim / Jungwon Yoon
Brand Signage System : Kyuwon Lee / Jungyun Lee
Brand Story : Hyojin Kim

Client : IGIS Asset Management / GS Retail / Aktis
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ANYOUNG INSADONG
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13.9k
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Published:

ANYOUNG INSADONG

Insadong is a very unique place where one can experience the traditional atmosphere in Seoul. "Anyounginsadong" is a complex cultural space locat Read More
1.5k
13.9k
62
Published: