Benefits of Custom CRM Development
The first question to answer is why you need to build CRM from scratch instead of using turnkey solutions?
There are four main reasons why companies pick custom CRM development over turnkey solutions.
1. Going in Line With Growth
a. Any software seems good at first. But only some are versatile enough to offer what fast-growing companies need. And even may not have everything for effective work in your business domain.
a. Any software seems good at first. But only some are versatile enough to offer what fast-growing companies need. And even may not have everything for effective work in your business domain.
b. CRM developers often pack their out-of-the-box solutions with a load of features. Many of them focus on covering a bigger audience. It makes the interface less intuitive and brings troubles with staff training.
c. CRM solutions from vendors should only contain those features you need. Otherwise, you may spend a lot of money on customization and staff training.
d. Expenses on customization and staff training should be considered when choosing a CRM vendor. These are long-term investments you also pay for. Custom solutions are perfect in this respect. They only have those features you requested and designed to fit into your workflow.
e. There is a but. It’ll cost you a pretty penny to build and maintain the custom solution. On the flip side, it’s kind of a booster helping to be more effective and earn more if all done right. Think of it as a long-term investment as well.
2. Improving Workflows1. Building a CRM from scratch can do more good to business. It's especially seen when you incorporate it into different departments.
2. Out-of-the-box CRM system’s features are typically designed for a specific department like sales or marketing. If you decide to make your own CRM from scratch, it’s you who choose what departments to focus on.
3. Integration with third-party services is another aspect that improves workflows. Let’s say a company’s processes are built around Slack and Dropbox. You may face pitfalls trying to make them work with turnkey CRMs the way you want.
4. And on the contrary, it’s relatively easy with custom solutions. You get a smooth data transmission from one department to another.
3. Getting Scalable Solution
a. CRM can work as standalone software or become a base for your enterprise software. You can use it to build additional applications for different departments with a single database.
a. CRM can work as standalone software or become a base for your enterprise software. You can use it to build additional applications for different departments with a single database.
b. To make this trick with turnkey solutions, you'll need to find a vendor with API open for developers. And then pay for every user in a system and every additional program you add in there.
c. Building a CRM system for a company, you can do anything you want. Scale it when needed and modify it. But, you'll be paying for web development services.
Types of CRM Software
If it's clear that custom crm development from scratch has lots of advantages for your case, then let’s take a look at several types of CRM.
Here are the types of CRM systems:
[A] Operational CRM
It focuses on streamlining and automating sales, customer service, and marketing workflows. Operational CRM may have the following features:
It focuses on streamlining and automating sales, customer service, and marketing workflows. Operational CRM may have the following features:
a). Lead management
b). Contact management
c). Sales pipeline
d). Helpdesk
b). Contact management
c). Sales pipeline
d). Helpdesk
[B] Analytical CRM
a). This type of CRM is able to source a huge amount of information from numerous touch points and process it.The system provides you with insights, statistics, and analytics data.
b). Its main purpose is to help with planning.The great advantage of these solutions is that they provide real-time data and analytics.
[C] Collaborative CRM
a). All collaborative CRMs are designed to improve communication and teamwork. They create a transparent data sharing environment.
a). All collaborative CRMs are designed to improve communication and teamwork. They create a transparent data sharing environment.
b). These platforms are usually packed with features for collective discussions, chats, shared boards. Users can easily share files and stream activities.
c). All these CRM types can be combined together into one versatile solution.