This brief was used as my final major project for my university course. I had to create a rebrand for an online chef called Warren Nash. The brand was called Fitbrits but he wanted to rebrand and use his name as the new identity. This gave me an opportunity to completely re-design the brand to suit the style and character of Warren Nash. What we decided to go with was a clean, vectored logo that would have variations (sub-brands) to categorise the recipes and build structure. Below is the final brand identity along with the colour theory, online presence concepts, application concepts and the corporate stationary.