Launched in September 2007, NDTV GoodTimes (now GoodTimes) soon became India’s top-ranked English-language lifestyle television channel - rapidly drawing in its target audience of socially upbeat, well- travelled, cosmopolitan viewers who live in style, adore fashion, are adventurous about food and travel with both backpacking and high flying budgets.
This re-branding film was created in collaboration with an award-winning Argentinian based creative agency 'Steinbranding Design Studios', as a part of the channel's re-positioning and re-branding exercise in 2013. From being India's oldest lifestyle channel, it became its youngest with programming that is impulsive, interactive and resonates with the youth. The new logo, icons, indents and a vibrant and dynamic colour palette are a testament to the channel's continuing evolution as India’s premier lifestyle entertainment destination.
Awards
- Silver Award for category 'Best On- Air Branding Design' at PromaxBDA India Awards 2014.
