My late grandfather’s automotive business, though highly successful, never did have an identity. Farmers like himself did business with a firm handshake or a parts trade. A logo would never have changed that honesty and integrity. That still doesn’t change the fact that this, his first identity is something I know he would have embraced. A great personal project.
Various logo considerations…
Silk screened shop rags, notebooks, and clipboards…
Yup, that's the engine of a Model-A…
