In a Package Design course, my first project was to select a candy bar with a poor wrapper design and recreate it. I chose to look at Hershey's ZERO candy bar because I thought the wrapper design could be greatly improved. I see many problems with the current wrapper, such as the color scheme and lack of information about the candy it displays to consumers.

I realized that the ZERO bar is not very popular and not many people even ever had one, or knew what it looked/tasted like. Having never had one myself, I did some research and bought one to try. I chose a whole different look and color scheme because the candy bar was white fudge with peanuts, caramel and nougat. I thought it was very good, but the wrapper did not seem to match the candy bar itself at all.

I chose tan, gold and brown to portray the peanuts, caramel and nougat. I gave the package a white fudge stripe across the bottom and put a picture of the candy bar on the outside, similar to what Hershey's does with its Reeses Fastbreak bar. This will help people who have never had a ZERO bar (which is most people) to get and idea of what it looks/tastes like. I feel as though my new wrapper conveys what the ZERO bar is like much better than the old one does. 

I submitted my new design to the Hershey company via their ideas page on their website and they got back to me saying the marketing/packaging departments would review it. Although it is a long-shot it that they would ever use it for production, I think it is still cool to share my ideas.