Transasia Fine Papers wanted to promote their papers at the Kyoorius Design Yatra 2011. It’s an annual event where designers and advertising professionals from around the world come together and share ideas.

To appeal to this creative audience, Being Creative was conceived. Designed as a proper book, it interestingly shows how creative people think, work and live. It shows their quirky nature and the attitude of looking at things, with disadvantages which are also advantages of Being Creative. This approach insured that the book became a collector’s item and kept Renoir name on top of our TG’s mind.

The book showcased papers' abilities to carry various printing effects and techniques, and also provided extra sample swatches.