VVD Image Spot

Challenge: 
A lot of Singapore's viewers are not aware that some TV channels on StarHub TV box, such as E-City, VVD, Sensasi, Varnam, and other sports channels belong to StarHub's own in-house brand. 

In-house brand means these channels are created from scratch:

From program acquisition, program trimming, subtitling, translation, re-voicing, censorship, on-air scheduling, to channel promotions and branding. It takes concerted effort from different departments within StarHub to make it possible. 

Yet, many thought they are channels aggregated from separate TV stations overseas such as Taiwan, Hong Kong and China, and are transmitted simply through satellite feed to Singapore.  

Solution:
As part of overall brand identity, StarHub's in-house channels now come under the umbrella name HUB. Followed by the name of the individual channels.