Where Creativity Converges
2019 How Design Live Conference
OBJECTIVE
The goal of the project is to design the conference materials for a chosen actual design conference. The design challenge is to create relevant visual systems for the event and apply them in harmonious and consistent ways.
SOLUTION
HOW Design Live is one of the largest gatherings of creative professionals in the world. HOW Design Live is where creativity, inspiration, and technology converge. Initially, I had two different design directions and I combined them to give more depth to the concept: creativity + design process. I used different angles and multiple layers to create the main word to show the diversity of the programs and designers who attend the event. The connected/scaled types, geometric graphic elements and organic/abstract background all represent the core of the conference, such as future-forward creativity and technology.
Promotional Poster
Program
Website
