The project was to create a brand personality, a brand story and an identity system for a new whiskey that is hitting the market in the UK. Named Elephant Whiskey and then generate appropriate brand filters to help communicate the brands personality clearly and efficiently to the chosen target audiences/demographics. Two products to consider. A 20 year old single malt and a blended whiskey.
The brand story
The 2nd part of the project was to extend the brand into the physicality of their packaging and environment.
• The blended malt whisky bottle has a mat black finish and the single malt whisky bottle has a gloss white finish.
• The labels were partly transparent stickers and the gold foiling was screen printed on experiment.
• The blended malt whisky bottle has a mat black finish and the single malt whisky bottle has a gloss white finish.
• The labels were partly transparent stickers and the gold foiling was screen printed on experiment.
• The packaging was wooden boxes with sliding glass.
• The point of sale structure (the hands) were made by cement & wood.
• The point of sale structure (the hands) were made by cement & wood.
THANK YOU!
