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    A brief is created to introduce a new topic, idea or project to creative students. At times, briefs are created by students themselves. What's in… Read More
    A brief is created to introduce a new topic, idea or project to creative students. At times, briefs are created by students themselves. What's interesting about briefs is that it gives you time to research about the topic at hand and therefore allowing you to understand and know your topic well. Keeping this in mind, the way we were introduced to It's Nice That is via the D&AD brief, it allowed us to gather information and learn about it. That being said, to carry this same idea forward, we represented a "brief" idea as our campaign ad and created poster driven campaign to promote It's Nice That to talent creative students. These A2 size briefs summarizes the benefits they could achieve by being a part of It's Nice That family. The colours used for the outcomes have been chosen keeping in mind the kind of works showcased in It's Nice That, and the mood we feel that they are trying to achieve. At the same time, it's evident to catch other eyes. Bright colours always does the trick. Read Less
    Published:
D&AD 2013
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It's Nice That
Open Craft Brief
A brief is created to introduce a new topic, idea or project to creative students. At times, briefs are created by students themselves. What's interesting about briefs is that it gives you time to research about the topic at hand and therefore allowing you to understand and know your topic well.

Keeping this in mind, the way we were introduced to It's Nice That is via the D&AD brief, it allowed us to gather information and learn about it. That being said, to carry this same idea forward, we represented a "brief" idea as our campaign ad and created poster driven campaign to promote It's Nice That to talent creative students.
 
These A2 size briefs summarizes the benefits they could achieve by being a part of It's Nice That family.
The colours used for the outcomes have been chosen keeping in mind the kind of works showcased in It's Nice That, and the mood we feel that they are trying to achieve. At the same time, it's evident to catch other eyes. Bright colours always does the trick.
Poster series 
 
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