Dolce Vita - Logo

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DOLCE VITA - FROM FOOD TO WINE

ENG:

Logotype for the emerging restaurant in Stary Browar Mall in Poznań serving Italian cuisine. Our client expected an elegant design that will match the post-industrial character of the location, but at the same time will bring a bit of the Italian atmosphere. An important requirement was that the logo should look good in black and white.

The name we proposed is inspired by the famous concept of New World Order - known only to the initiated, whose symbol is the eye at the top of the pyramid. New Order of Numbers - only for insiders :) At the same time name is a symbol of an innovative approach to accounting services. The sign is made of triangles as a loose reference to the NWO symbolism. The logo is complemented by colors emphasizing professionalism, based on various shades of blue and simple font. The tagline means "Future of accounting services"

PL:

Logotyp dla powstającej restauracji w poznańskim Starym Browarze serwującej kuchnię włoską. Klient oczekiwał eleganckiego projektu, który będzie pasował do charakteru lokalizacji, ale jednocześnie przemyci nieco włoskiego klimatu. Ważnym wymogiem było to, aby logo dobrze prezentowało się w czerni i bieli.

We proposed a simple logotype inspired by a piece of pizza and a bunch of grapes, perfectly corresponding to the slogan "from food to wine" expected by the client. In addition, a less formal way of drawing, a handwritten font to highlight the naturalness, simplicity and hospitality of Italian cuisine. Shades of green and red used in the design are the official colors of the Italian flag.