[EN]
MANA POKE
Year: 2018 | Currently
Category: Poke Restaurant
Photos: Estúdio Cumaruu
Category: Poke Restaurant
Photos: Estúdio Cumaruu
Context
Mana Poke owners, Gui and Lipe, needed a visual identity for their restaurant inspired by the Hawaiian lifestyle, whose target audience was young people with healthy habits. They wanted the whole experience to be easy, light and joyful.
What we did in this project
Visual identity, signage design, printed and digital design solutions and campaigns.
Development
A brand with simple shapes, bright colors and very informal verbal language: this mix brought Mana Poke to life.
The communication pieces have a pleasant and beach-like atmosphere, aiming to take the consumers into a pleasant, healthy moment. The tagline “poke é nossa praia” (an expression in brazilian portuguese that could be roughly translated as “poke is our thing”), brings together the main product and the brand’s mood in the same sentence.
Mana Poke is now in full business expansion, growing its number of stores every month and making us very proud!
We've been involved in this growth journey since crafting its visual identity, all the way through to designing seasonal and charitable campaigns.
[PT]
MANA POKE
Ano: 2018 | Atualmente
Categoria: Alimentos
Fotos: Estúdio Cumaru
Categoria: Alimentos
Fotos: Estúdio Cumaru
Contexto
O Gui e o Lipe precisavam de uma identidade visual para o Mana Poke, um restaurante inspirado no Havaí, com foco no público jovem e com hábitos saudáveis. Eles queriam que toda a experiência fosse descomplicada, leve e alegre.
O que fizemos?
Uma marca com formas simples, cores vivas e linguagem verbal super informal: essa mistura deu vida ao Mana Poke. As peças de comunicação com um clima gostoso e praiano têm o objetivo de transportar seus consumidores para um momento de prazer e saúde. A tagline “poke é a nossa praia”, traz o produto principal e o mood da marca na mesma frase.
Hoje, o Mana Poke está em plena expansão, crescendo o número de lojas a cada mês, e isso nos dá um orgulho imenso!
Acompanhamos esse crescimento desde a criação de sua identidade visual, até a elaboração de campanhas sazonais e beneficentes.
Concept and Art Direction: Juliana Zarattini and Marjorye Cavazotto
Visual Indentity: Juliana Zarattini, Marjorye Cavazotto, Rodrigo Lourenti and Caroline Celli
Account Executives: Caroline Celli and Juliana Zarattini
Summer 2023 campaign
Concept and Art Direction: Juliana Zarattini, Marjorye Cavazotto and Kaue Marques
Layout: Kaue Marques, Caroline Celli and Nathalie Portela
Illustration and Lettering: Kaue Marques and Caroline Celli
Summer 2024 campaign
Concept and Art Direction: Juliana Zarattini, Marjorye Cavazotto and Caroline Celli
Layout: Kaue Marques, Caroline Celli, Nathalie Portela and Giovana Franciscon
Illustration and Lettering: Kaue Marques
Visual Indentity: Juliana Zarattini, Marjorye Cavazotto, Rodrigo Lourenti and Caroline Celli
Account Executives: Caroline Celli and Juliana Zarattini
Summer 2023 campaign
Concept and Art Direction: Juliana Zarattini, Marjorye Cavazotto and Kaue Marques
Layout: Kaue Marques, Caroline Celli and Nathalie Portela
Illustration and Lettering: Kaue Marques and Caroline Celli
Summer 2024 campaign
Concept and Art Direction: Juliana Zarattini, Marjorye Cavazotto and Caroline Celli
Layout: Kaue Marques, Caroline Celli, Nathalie Portela and Giovana Franciscon
Illustration and Lettering: Kaue Marques
