study project brand
Project background
“millimeter” emphasises in health and wellness, innovative of a traditional bar. The brand provides not only different country of rice wines but also mixer and cocktails with other drink in middle price, in order to promote the health of rice wine and attract more different age of customers.
Definition of brand
Name: 毫米 (Chinese), millimeter (English), mm (abbreviation)
The name come from the unit of a piece of rice. It is a word 米 in 毫米, Chinese name, so that customers can easy to identify the brand is related to rice wine.
The name come from the unit of a piece of rice. It is a word 米 in 毫米, Chinese name, so that customers can easy to identify the brand is related to rice wine.
Also, The logo and Sub-Logo using the shape of rice and the shape of wine bottle so as to allow people to identify our brand.
