The Battle for Singapore
A new perspective on the personal stories of our local heroes in Singapore during WWII
DATE : December 2015
DISCIPLINE : Studio Project
CLIENT : National Heritage Board
DISCIPLINE : Studio Project
CLIENT : National Heritage Board
WHY (THE PROBLEM)
"Youth nowadays don't know about Singapore's heritage."
To design a publication, that fulfills the mission of the National Heritage Board, which is:
1 — Foster Nation-building
2 — Impart the Singapore Spirit
3 — Connect the Past, Present & Future
1 — Foster Nation-building
2 — Impart the Singapore Spirit
3 — Connect the Past, Present & Future
HOW (THE Solution)
1 ) An 82-page publication that depicts in a digestible manner, the harrowing ordeals our forefathers had to endure. As well as their tales of heroism and courage.
2 ) A collectible trading card series that feature characters from the book. Aimed at a younger audience, a few cards would be shipped with each book, as well as separately in packs, encouraging children to collect and exchange cards, learning more about various elements in the story.
3 ) A poster series showcases real scenarios our founding heroes went through, and asks the audience, "What would you have done?"
Thank you for watching!
