We’re currently working on a series of books aimed at reversing disease through weight loss--improving overall health and wellness. My creative director wanted to show a person’s weight loss progression in one image. As part of the brief he wanted to emphasize an increase in this person’s energy, vitality, and health as they go through their weight loss journey.
Below is the final image.
Artist: Joe Samson. Check out his portfolio here: www.behance.net/jsamsonstudios
Below are a few concepts that I had mocked up and presented to my creative director before he settled on the finalized image that Joe did a marvelous job on.
