Edoardo Biasini's profile

INVAT logo proposal

The logo proposal for the National Institute for Aids and Technologies Evaluation was born from the design intention to implement a reorganization process, without dumping the current identification of the association with the simplification of the brand in its initial I.In this sense, a blue color is maintained (cmyk: 85/50/0/0) for the primary elements of the brand, indicating the letter I in its representation in Braille coding.​​​​​​​
Pierre Henri, 1952, 
La vie et l'œvre de Louis Braille, PUF-GIAA, Paris
A grotesque typeface - the Neufile - inspired by the first realist expressions of this kind of font faces, was chosen for the logo. With its uniformity of contrast, the goal is to strive for an absolute simplification of representation, which is well suited for an even accentuated reduction of the logo. 
The INVAT quality stamp (on the right) is an attempt to achieve an extreme synthesis of the "ok" statement, the best and most eloquent representation of the concept of "passing" the test to which the product / artefact being examined is subjected.

The sign, characterized by extreme flexibility of use and recognition, originates from the ideal connection between the points that make up the letters.
The disposition that originates from the aforementioned ductus, recalls the Universal Man with all its significance, arriving at a proportional model that represents the highest sign of divine harmony, "cultured and shared by the supreme art of knowing how to see". (Milena Magnano, Leonardo (I Geni dell'arte collection), Milan, Mondadori Arte, 2007)
INVAT logo proposal
Published:

INVAT logo proposal

Published: