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Warby Parker
Branding
 
High Tide partnered with the founders of Warby Parker in its earliest phase to create a dynamic brand system—including that timeless wordmark and immediately recognizable shade of blue. We then developed an innovative e-commerce experience, pioneering the now-ubiquitous virtual and at-home try-on features. Our partnership continued post-launch, as we applied the brand identity to the product, packaging, lookbook, and debut campaign art direction.


Photography: Kevin Kunstadt

Warby Parker
688
11.8k
33
Published:

Warby Parker

Working closely with the brand’s co-founders, High Tide became the creative force behind Warby Parker – helping to build brand identity from the Read More
688
11.8k
33
Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives