When designinig a new homepage for Outline.com, we wanted something that conveyed out dedication to design and simplicity, and also communicated our product's mission in the clearest form. Outline builds software for government, a no-so-sexy space, but we wanted to show a shift in thinking.
We searched for a simple iconic symbol to represent these concepts, and settled on the "Chip Government" image, which I created in Adobe Illustrator.
Fig. 1. The homepage desktop site (above). We separated out a narative into concise points to represent our companies core values.
Fig. 2. The about page desktop site (above).
Fig. 3. The homepage on iphone (portrait).