Wag & Love
Launching ‘Natural Dog Food’ in the Indian market for the millennial segment.
Primary research with pet lovers across India led us to the insight that for most pet-parents, pets are family. This premise became the key foundation on which we built the entire brand. The name Wag & Love was derived based on an exchange of emotions between dogs and humans.
The brand identity was inspired by a twig - the most natural toy that a dog plays with, keeping in mind the nature of the product.
In order to tell the story of a pet’s life in a family - we segregated the products based on key emotions that the family experiences as the pet grows and related that back to the product category. Unique illustrations were developed in order to tell our story better. The colours and the product variant names were chosen on the basis of the life-stage of the dog.
Puppy variant - Puppy Bloom: “Welcoming a baby home”
Adult Variant - Adult Vigor: “Sharing Life”
All Age Group Variant - Salmon Relish: “Energetic and Playfulness”
Project in collaboration with - Ampersand Design
