Fountain Mountain seeks to capture the eye of young consumers though modern and minimalist design that has universal appeal. The first concept label designed, took an unconventional urban approach with its sans-serif font and abstract logo. This was later replaced with a more traditional label with an elegant layout. On both labels, the bottle number and batch size are shown to convey the scarcity of the vintage to the customer. In addition, the glass used for the bottle has a standard shape and opacity, but is lightly thicker than average so that the bottle has a more substantial weight
Product and package design are extremely important factors when it comes to brand image. When a customer is making a buying decision, much of it is based on emotions that they feel when examining or handling the product.
