A new apple entered grocers in 2020 after years of research from Washington State University. The Cosmic Crisp is an apple that will be a staple in kitchens as we enter the next decade for many reasons. It is a combination of a Honeycrisp apple (tangy, crisp, sweet, delicious) and an Enterprise apple (long lasting shelf life).
This campaign shows how the information about the apple could be spread, using an in-store installment and a mobile microsite flashing some fast facts.
Through the use of Proto.io, I then created an updated demo of what going through the microsite would look like.
