"What is Basic Income?" - Designing for the Undecided (Against)
For our against Basic Income campaign, we decided to take a factual approach, showing the undecided what Basic Income would mean to them financially. After completing primary research, the "undecided" became 18-24 year olds, and the campaign would be focussed around social media. The campaign site would use information from their "likes" on social media to show each user individual statistics to what Basic Income would be worth to them financially, with regards to the extra tax they would have to pay. The example is for Sophie; one of three personas we created to represent our target audience.
A mock-up showing what the Facebook page for "What is Basic Income?" would look like to Sophie.
What the campaign would look like in Sophie's Facebook newsfeed, with a link to the campaign site.
What the campaign site would look like, showing to Sophie what Basic Income would mean to her.
