HOUSING FINANCE:-
We need move brand perception away from only a property financing institution and get the market to view HF as a bank that offers full banking services as well as still being the best in property investment.
*Move away from being known only for housing.
Proposed brand structure
Creative Direction
Launch ads to introduce the new brand promise
BIG CREATIVE IDEA
Proposition: ‘Housing Finance believes the world would be a better place if people were enabled to achieve their dreams’
Our big idea is based on “Making It”.
Insight: Kenyans are crazy about ‘making it!’ we are about our hustle and getting money and other material possessions that come with or so perceives success. With this campaign we highlight the fact that whatever your dream, whatever your ambition Housing finance is the financial partner that helps you realize your dreams
Product communication
Tactical Brand Ads
Proposed Website
Refresh inline with the New brand and introduction of a interactive platform targetting the diaspora.
Proposed online gaming platform that would help users learn the benefits of saving for a goal. The app allows users to play around with virtual investment portfolios and in the same get tips on each product offered by the financial services industry.
