Swingline opening price point staplers- the 'Good' tier. One color.
Swingline mid price point staplers- the 'Better' tier. Two colors, gradient blue background. Call out feature, if necessary.
Swingline high price point staplers- the 'Best' tier. 3 color gradient, 2 main colors plus red to denote main benefits.
Packaging
Published:

Packaging

I re-designed the Swingline packaging to give it a simple, consistent look. There is now a clean, visual step-up with the brand, making it easier Read More

Published: