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NIXON UNIT
Industrial Design
"Less old Bumblebee, more new Bumblebee... but with cleaner lines."

Briefed as an update to a heritage model from 1998, I derived design inspiration from the bold utility and style of Japanese robot toys. The Unit was created for sneakerheads and Nixon's action sport audience. Introduced in 2010, The Unit remains a staple in Nixon's product line and has since spawned a franchise of watches. 

Lead Design. Design Concepting, Design Refinement, 2D Spec.
Designed at Cinco Design, for Nixon.
Athletes wearing The Unit as shown on Nixon facebook
NIXON UNIT
165
2.2k
10
Published:

NIXON UNIT

165
2.2k
10
Published:

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