"Less old Bumblebee, more new Bumblebee... but with cleaner lines."
Briefed as an update to a heritage model from 1998, I derived design inspiration from the bold utility and style of Japanese robot toys. The Unit was created for sneakerheads and Nixon's action sport audience. Introduced in 2010, The Unit remains a staple in Nixon's product line and has since spawned a franchise of watches.
Lead Design. Design Concepting, Design Refinement, 2D Spec.
Designed at Cinco Design, for Nixon.
Athletes wearing The Unit as shown on Nixon facebook
