2019 Beijing Design Week
751 Int'l Design Festival Graphics
The 751 International Design Festival is one of core parts of Beijing Design Week, China’s most internationally renowned design culture event, attracting exhibitors from more than ten countries around the world, including the Netherlands, UK, Italy, France, Denmark, US, Spain and Korea with several decades of international design masters, as well as over 300 thousand visitors from both China and other countries every year.
“A Better City” has been proposed as the core topic in the 751 International Design Festival 2019, in order to explore the relationship between people and cities.
A city has recorded human civilization, since so many generations of people have lived here. The life over time here makes a city a world of wonders. A city flourishes as human society develops, and in this process, it becomes imbued with marks of humanity. Today, there are cities with a history of hundreds or even thousands of years，and there are also newly built ones out of political considerations.
The planning and layout of a city can affect or even change our life which in return pushes forward the evolution of the city. The main visual of this design week is inspired by the macro structure of the city, abstracting the city loops and forming abstract lines that grow from small to big, representing the process of urban development. The design also incorporates the initials of this year’s theme, making the lines both abstract and concrete which are visually interesting. The rainbow conveys beauty, which is expressed through bright gradient colors. The intermingling of the lines and colors make a better city.
751国际设计节，作为北京国际设计周 — 中国最具国际影响力的大型设计文化项目的核心内容之一，每年有来自荷兰、英国、意大利、法国、丹麦、美国、西班牙、韩国等10余个国家和地区的参展商及数十位国际设计大师前来参展，每年到访的国内外游客超过30万人次。
Design: Mint Brand Design
Client: 751 D·PARK