CHARGE
Create new messages and communication strategies that increase CLEAN product sales during existing seasonal spikes, as well as bring in new users by creating new seasonal spikes at times of the year based on other seasonal triggers.
SEASONAL MESSAGING
With an overarching tone, we will market each traditional season with a slightly varying message throughout to show seasonality.
MESSAGING STRUCTURE
Improvement verb + your + Wellness characteristic with CLEAN = Seasonal Phrase
SEASONAL PHRASES
• General: Improve your wellness with CLEAN
• Spring: Elevate you confidence with CLEAN
• Summer: Boost your radiance with CLEAN
• Fall: Enhance your mindset with CLEAN
•​​​​​​​ Winter: Strengthen your motivation with CLEAN
IN-STORE PARTNERSHIP
COMMUNITY ASPECT & MOBILE APP
CLEAN
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CLEAN

2
5
0
Published: