Keep it simple! After multiple iterations, we defined some aesthetic hierarchies that defined the lines of our logo. Moreover, we tried to have sharp edges to call for attention and maybe allow it to remain in our client's mind.

The goal: make a dock system for a computer monitor / iMac only with one piece of fibreboard. We choose to construct a concept based on bending through laser cutting and assembling. 

The final prototype was laser cut and assembled without the need of tools. Moreover, after a weight test the dock was able to support around 25 kg.

Once we had some experience using the laser cutting machine, we had the chance to develop a lamp frame using this technology. Here is the result of that experience.

After some visual and physical experiments, we decided to create a lamp frame which mixes some of the concepts originally placed on the drafts.