Holy Grail is a Brazilian online store dedicated to selling rare sneakers and streetwear clothes. Its positioning is to create an exclusive and personalized universe to passionate sneakerheads.

We choose the Lover archetype to guide the brand personality. Lovers tend to prioritize a life of passion, looking for customized services and deep connections.

The name chosen was originated from a sneakerhead slang. "Grail" means something deeply desired and also very difficult to find. A sneaker grail is a dream, a lifelong goal.