Hungry Worms is an initiative that sees books donated by the public in a number of London coffee shops. Carers then take these books into the homes of people living with dementia. After being read, they are returned so that they can be borrowed again.

The branding for Hungry Worms is based around a series of 'book worms' characters. Each represents a different type of book genre, such as comedy or thriller.

The wordmark references a title of a book or a chapter heading and all typography is in Plantin, the classic book typeface. Colours are based on old-fashioned library card inserts.

Each book in the scheme gets its own insert and holes are punched in this every time a book is borrowed and read.

The holes motif is also used on Hungry Worms business cards. Here, we deliberately obscure some of the text telling the story of Hungry Worms.

Posters were also put up at each sharing hub to encourage book donations – each features a Hungry Worm going on its own journey.