LIL’LAMB brand reflects the idea of a newborn INNOCENCE. It offers granulated and concentrated 0+ detergent based on Marseille soap XVII century’s formula composed of three natural ingredients: OLIVE OIL, SPRING WATER and WOODEN ASH.
This HARMLESS remedy could be used as universal cleanser for hand and machine laundry, toys, fruits, surfaces, stain remover, softener. One product instead of six.
Brand mission, MORE IS LESS, was the main inspiration for the packaging. Using cardboard boxes for granules refills, durable ceramic accessories and reusable dispenser helps SAVE PLASTIC, MONEY and PLANET.
Program: Visual Communications
Tutors: Leonid Slavin, Evgeni Razumov, Denis Shlesberg
Illustration: inspired by artworks of Stacie Bloomfield
3D visualisation: Pavel Gubin
Product and packaging concept: Kate Zakharova
Art direction: Kate Zakharova