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    About

    Brief: We needed to develop a campaign that would communicate the product’s benefits in the most insightful way possible. Key objectives: To fin… Read More
    Brief: We needed to develop a campaign that would communicate the product’s benefits in the most insightful way possible. Key objectives: To find a visually attractive and fun communication that would speak to teenagers about a topic they would rather avoid. We took a classic medical encyclopedia illustration and mixed it with a more modern line of vector illustration with a vintage color palette, achieving a fresh graphic that aesthetically empowered the idea. We managed to develop an aesthetic that allowed us to communicate with teenagers in a clear and fun way that is insightful and unaggressive, regarding problems related to acne, in order to help them relate to our product without dismissing the medical explanation. Read Less
    Published:
Print / Outdoor / Postcards
 
Recognitions
•    El Sol de Iberoamérica 2013 / Gold in Newspaper & Magazines
•    El Sol de Iberoamérica 2013 / Gold in Newspaper & Magazines
•    El Sol de Iberoamérica 2013 / Gold in Newspaper & Magazines
•    El Sol de Iberoamérica 2013 / Silver in Outdoor
•    El Sol de Iberoamérica 2013 / Silver in Outdoor
•    El Sol de Iberoamérica 2013 / Silver in Outdoor
•    Ojo de Iberoamérica Festival 2012 / Silver in Print
•    Ojo de Iberoamérica Festival 2012 / Bronze in Postcards 
•    Lurzer´s Archieve Selection 2013
•    Selection Best Of Ogilvy World Wide Network 2013
•    Festival de Antigua 2013 / Gold Award in Press
•    Festival de Antigua 2013 / Silver Award in Press
•    Festival de Antigua 2013 / Bronze Award in Press
•    Festival de Antigua 2013 / Bronze Award in Outdoor
 
 
Credits
Agency: Ogilvy & Mather Colombia
Client: Galderma
Product: Benzac AC 
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada 
Creative Directors: Mauricio Guerrero / Diego Cárdenas
Copywriter: Julián Gutiérrez 
Art Directors: Daniel Mora / Andrés López / John Chacón 
Illustrators: Daniel Mora / Diego Cárdenas